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Khadeeja Paul

from the network

did this for

Photo-Me

.

Photo-Me for ME Group

Brand Refresh & Strategic Social Media Management
A modern refresh of a 70-year British icon — re-energising Photo-Me’s brand identity and digital presence for today’s audiences.

As one of the UK’s most recognisable in-store experiences, Photo-Me aimed to evolve their brand for the next generation. The goal was clear: to honour their heritage while bringing a renewed sense of relevance and vitality to every touchpoint. From booth presentation to social media storytelling.

We delivered a refresh across design and strategy - developing bold, confident colour choices and clean visual systems that maintained the brand’s instantly familiar identity while unifying it across digital channels. Our work extended to full social media management, aligning brand tone and visuals with modern expectations without losing the nostalgia and trust Photo-Me has built over decades.

The result was a refined, consistent, and proudly British identity - one that bridges legacy with modernity and ensures Photo-Me remains as instantly recognisable on a screen as it is in the corner of a supermarket.

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