For Butternut Box, we helped bring their 101 Dogs on Billboards campaign to life — a nationwide celebration of real customers and their pets. Our team managed the full campaign execution from start to finish: developing the custom landing page, running the competition, and overseeing the Out-of-Home placements that showcased 101 Butternut Box subscribers and their dogs across the UK.

The results were phenomenal. Over 1,500 entrants shared their stories, with 101 winners seeing their furry friends featured on billboards, digital screens, and in press coverage. The campaign generated over 4 million impressions across social media and national media outlets, strengthening Butternut Box’s reputation for authenticity and community-driven marketing.

By turning real customers into the stars of the show, the 101 Dogs on Billboards initiative proved that heartfelt storytelling and clever media planning can create campaigns that stick — online, offline, and in every dog-lover’s mind.