Nuii came to us to bring their latest flavour launch to life in one of the UK’s busiest stations — London Waterloo. With the tagline “Next Stop, Australia,” the campaign invited commuters to step into the brand’s world of flavour and adventure.

We managed 3D motion specialists to develop an anamorphic creative that transformed Waterloo’s digital concourse into a moving, immersive experience. From brief to live display, the project was completed with turnaround in under a week — proving that great creative and rapid execution can coexist beautifully.

The result: a dynamic 3D billboard that captured footfall from over 2 million commuters, showcased Nuii’s craftsmanship in a bold new light, and reinforced its position as one of the most distinctive ice cream brands in the market.