When soulful singer-songwriter Casey Asante brought Pendulum to our team ahead of its release, we knew the track’s emotional depth needed something unexpected to lift it visually. With less than two weeks to deliver and a minimal production budget, we set out to create a music video that would feel memorable, expressive, and true to Casey’s creative energy.

Rather than leaning into the song’s tenderness, we decided to subvert it — pairing its warm, reflective tone with moments of absurdist humour and surreal performance. Casey’s willingness to act and lean into the concept allowed us to push boundaries and experiment visually, capturing the same raw authenticity that defines his sound.

From concept development and shoot planning to final edit and release management, the project was turned around with speed, precision, and heart. The result was a playful yet sincere visual companion to Pendulum — a music video that proved creative storytelling doesn’t rely on big budgets, just bold ideas and the right collaboration.

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