Partner & Travel is a JaDID Venture built to reimagine how travellers connect, share, and inspire. The vision: a digital showcase and community where personal journeys become easily digestible, AI-enhanced guides that others can follow with clarity and confidence.

Our role was to create a holistic brand identity that captured that spirit of collaboration and accessibility — bright, friendly, and modern, with a typographic system that feels both adventurous and grounded. The visual language combines organic photography with clean geometric typography and a teal-and-cream palette to evoke trust, calm, and connection.

From logo and slogan development (“Travelling is a Team Effort”) to early interface design and content system planning, every element was designed to make travel feel attainable and communal. The project remains ongoing, with JaDID leading the creative direction, digital design, and strategic rollout of this evolving platform.