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To help Butternut Box make a bold, tongue-in-cheek statement about pet food standards, we brought the “Would you eat your dog’s dinner?” challenge to life with a live taste-test experience in the park. We produced and executed a branded food truck activation where curious passersby were invited to sample Butternut Box meals — the same fresh, gently cooked recipes served to their pups.

The event sparked genuine reactions, captured in a standout video that amplified the brand’s message across social and press. Our campaign culminated in national media coverage, with features in over tens of outlets including Business Insider and Yahoo News — all driven by a compelling stat: only 7% of Brits have tried their dog’s food.