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Khadeeja Paul

from the network

did this for

Butternut Box

.

Taste Test Challenge for Butternut Box

A video barks a thousand words
We organized and captured the Butternut Box taste-test food truck event in summer 2021, creating impactful video content to highlight and challenge pet food industry standard.

To help Butternut Box make a bold, tongue-in-cheek statement about pet food standards, we brought the “Would you eat your dog’s dinner?” challenge to life with a live taste-test experience in the park. We produced and executed a branded food truck activation where curious passersby were invited to sample Butternut Box meals — the same fresh, gently cooked recipes served to their pups.

The event sparked genuine reactions, captured in a standout video that amplified the brand’s message across social and press. Our campaign culminated in national media coverage, with features in over tens of outlets including Business Insider and Yahoo News — all driven by a compelling stat: only 7% of Brits have tried their dog’s food.

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