Working with multidisciplinary artist KMAP, we helped transform a single song into a complete artistic statement. The project — Genuine — became a showcase of integrated creative direction, uniting music, visual identity, and storytelling.

From early concept to release day, our team managed the full creative and technical rollout. We provided artist consultation and direction to shape the aesthetic vision, executed photography and cover art creation, and produced and edited the official music video. Alongside this, we designed all release assets for social and streaming platforms and oversaw distribution and release support through Ditto Music.

The result was a striking and cohesive release — a visual and sonic world that embodied the song’s emotion and edge. Through precise art direction and technical delivery, we ensured that Genuine landed across all major platforms with consistency, clarity, and creative impact.

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